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AT&T security launch

Role: Content Strategy + Copywriting



To add value to AT&T’s protection plan offerings.



Launched and marketed a digital security product. This included an email campaign that encouraged customers to engage with and use the product in addition to an app component that educated customers and instilled confidence that we’re monitoring their family’s digital security.

Design: Aaron Shannahan

UX Design: Matt Perrault and Katrina Metoyer

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